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A Closer Look at Tampa Bay Times’ Reporting on Florida Insurance Profits

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Separating fact from sensationalism

If you haven’t read the February 22 article from the Tampa Bay Times, it’s worth reviewing.  Titled Florida insurance companies steered money to investors while claiming losses, study says, the article presents a narrative that suggests Florida property insurers were shifting billions to Managing General Agents (MGAs) and affiliates while citing hurricane-related losses from 2017-2019.  The story is based on a summary of a draft report prepared for the Florida Office of Insurance Regulation (OIR) nearly three years ago.

As the saying goes, “context is everything.”  A closer examination reveals that the Times piece omits key details that significantly alter the story’s implications.  Notably, OIR itself has since clarified its position in a March 5 Realtor.com article:

    “The report does not clearly show where the capital was spent or conclude that all the monies were profit. The report does say additional oversight was needed, to which OIR has and continues to advocate for more regulatory control over MGAs.”

The Realtor.com article further explains that the report was drafted before OIR gained additional authority over MGA and affiliate fee structures in 2022.  Since then, OIR said it has modified or canceled multiple MGA agreements, reinforcing that the situation was already being addressed − long before the Times article attempted to frame it as an unchecked issue.

Interestingly, the Times itself acknowledged this in a brief mention within its March 5 follow-up story:

    “The Office of Insurance Regulation said the report was incomplete but showed that reforms to affiliate companies it has made were justified.”

Yet, this critical context was buried − rather than incorporated into the initial framing of the story.

For those interested in a fact-based breakdown of the Times article and the full scope of the OIR report, we encourage you to review our detailed Analysis of Tampa Bay Times’ Reporting on Florida Insurance Profits.  It provides a point-by-point examination of the claims made and the realities behind them.

For journalists, this analysis serves as a resource for accurate reporting.  For those in the insurance industry, it provides clarity to help explain the issue to customers and stakeholders.  As always, I’m happy to answer any questions.

LMA Newsletter of 3-10-25

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Tags: Financial Strength of Property Insurers, Florida Hurricanes, Florida Office of Insurance Regulation, Insurance Industry Profitability, Insurance Regulation, Managing General Agent, profits, Realtor.com, Tampa Bay Times

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George E. Kelly, Jr.
GK Consulting LLC
Hartford, CT

“Lisa, you will always be a public servant and your newsletters have shared valuable information to many. These newsletters are not five minute follow up reports. You’ve been to these disasters first hand and understand people lose everything and the elderly are the most vulnerable. It’s truly sad. Thank You for being sincere, when most are looking for ratings.”

John Greer, retired from construction, Plant City

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Rivers H. Buford, III, Veteran Florida legislative and regulatory leader, retired

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Mel Russell, President & CEO
Russell Insurance Consulting
St. Petersburg, FL

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Lori Hall, Business Development Manager
Haag

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William McArthur, VP of Claims
Claims Adjustment Group (CAG)

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Mike Graham, CEO
Smart Vent Products, Floodproofing.com, & Risk Reduction Plus
Juno Beach, FL

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Charles Taylor
Lake Mary, FL

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American Insurance Point
Orlando, FL

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DePaul University Kellstadt Graduate School of Business & Past President, Association for Business Communication

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Ken Donohue, Former Inspector General
U.S. Department of Housing and Urban Development (HUD)

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Laurie Rasberry, Chief Claims Officer
Acorn Claims
Prosper, Texas

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Ramona Speer, Realtor®
Gulf Breeze, FL

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Adam Marmelstein, Director of Agency & Market Services

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Jeffrey Karam, CPCU
Bradenton, FL

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Austin Perez, Senior Policy Advisor
National Association of Realtors®
Gulf Breeze, FL

“I really do enjoy your newsletter – it is fantastic for the insurance industry in Florida.”

Bill Wilson, former PURE SAC Chair
PURE Insurance Company

“Thank you Lisa for staying on top of, as well as advocating, for Florida residents and legislative reform. Your newsletters are very informative and enjoy reading the points of view.”  

Shawna Miller, Sr. Claims Quality Assurance & Compliance Manager
Florida Peninsula Insurance Company
Jacksonville, FL

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Rebecca Leadbeater, Regulatory Compliance Analyst
Frank Winston Crum Insurance
Clearwater, FL

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Dan Brown, Sr., President
Brown and Brown Insurance
Orlando, FL

“A high-profile attempt to undo recent litigation reforms that helped stabilize the insurance market was successfully defeated. We’re grateful to trusted experts like Lisa Miller (former Florida Deputy Insurance Commissioner, now one of the state’s top insurance advocates) for providing ongoing updates during every legislative session.”

Whitney Ricci, President & Founder
Ricci Insurance Group
Jacksonville, FL

“Lisa is truly an insurance industry dynamo who operates her business with integrity and zealous representation. She is the person that legislators call upon when they have questions regarding necessary insurance reforms. Lisa is a tireless advocate for the protection of all Floridians and their property.”

Greg Holder, Retired Judge and Attorney
Zinober Diana & Monteverde P.A.
Tampa, FL

“Lisa Miller is a true champion for the insurance industry, with her regular updates! We appreciate all you do and keeping us up to date on priority issues!”

Gillian Lloyd, Account Executive
Zywave
Milwaukee, WI

“Your newsletter is fabulous!  I greatly appreciate the topics you expose, so that insurance professionals like myself can keep up with the latest events that affect the public we serve and ourselves.”

Cynthia Hoehn, Independent Property & Casualty Personal Lines insurance agent
Clermont, FL

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Paula, lifelong hometown of Plant City pal

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Tim O’Keefe, Director
KW Property Management & Consulting
Fort Lauderdale, FL

“Another great Newsletter on Florida industry this week.  Your service and advocacy in Florida is very important to keeping me updated and apprised of the Florida insurance laws, trends and overall environment.  Something similar is very much needed in Louisiana, too.”

Jennifer Tedesco, Esq., Claims Director
Pharos Claims Services
Orlando, FL

“Lisa, I was delighted to get your newsletter. It is very professional and a great read about what’s going on. It was good to see you doing the things you’ve always done so well. You were always a great source of input when I was in the Capitol and glad to see you are still providing such great assistance.”

Frank Messersmith, former Florida state representative, 1980-1990

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John Burkholder, Principal
Municipal Partners, LLC
2016 Public Risk Manager of the Year

“Great article on Risk Rating 2.0!”

Austin Perez, Senior Policy Representative for Federal Housing, Valuation, Insurance and Commercial Issues
National Association of Realtors
Washington, D.C.

“Just wanted to say that I thoroughly love your newsletter. It’s is always informative and insightful to the ins and outs of our industry.  You are an inspiration and an important asset in the insurance world.  Keep up the great work!” 

Cynthia Scott, President
University Insurance Group
Davie, FL

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John Askins, Former Director
Florida Department of Financial Services, Division of Insurance Fraud

“Thank you for all you do for the industry and the Verisk team. We are forever grateful and excited for the future. Getting your insight in my inbox is exactly what I need!”

John Haddad, Director of Product - XactAnalysis
Verisk Claims

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