Flood Insurance & Resilience

The 2024 flood insurance marketplace is offering unprecedented opportunities for:

  • Consumers looking for available and competitively priced flood coverage from a growing list of now 37 private insurance companies
  • Insurance companies that want to expand into a now profitable private line
  • Analytics and modeling firms able to leverage powerful technology into new applications for those insurers
  • Brokerages looking to expand beyond the limited National Flood Insurance Program policies
  • Resiliency firms offering flood mitigation products and services
  • Local Government & Public Sector Organizations looking to reduce their catastrophe exposure, decrease costs, and improve public safety in response to extreme weather

Lisa addressing the National Flood Conference (June 2018)

Florida leads the nation in private flood coverage.  The private flood insurance market is seen as a much-needed alternative to the debt-ridden, outdated, and increasingly expensive federal government’s National Flood Insurance Program (NFIP). Even more so for Florida consumers, who are largely subsidizing the NFIP, receiving just $1 in claims benefits for every $4 in paid premiums.

New modeling technology and in Florida, a welcoming regulatory environment, have created a vibrant private market. Our clients include actuarial experts, disaster modelers, and third-party vendors who are utilizing new technology to better predict and price flood risk – and offering better priced products than the NFIP in many instances.

Private market insurance is just one part of the 21st Century approach to flood protection that Lisa Miller and Associates is using to help its clients. Resiliency efforts are seeing a rebirth, too. With greater coastal flooding, FEMA estimates that for every $1 spent on pre-event mitigation, $6 is saved in insurance claims. If it’s resilient, flood insurance will follow!

Lisa Miller & Associates served as an advisor on passage of Florida’s two key laws (SB 1094 and SB 542) and negotiated needed changes leading to successful passage of the national Private Primary Residential Flood Insurance Model Act in 2020. The Act serves as a template for state legislatures across the country now to adopt, with South and North Carolina adopting provisions. While Congress works on various NFIP reforms, Lisa Miller, a disaster insurance and recovery expert, is helping clients of all sizes seize the tremendous opportunity for the private market to fill the vacuum and provide consumers improved availability and affordability in flood insurance and greater safety in resiliency. Please check out our efforts and resources below and read Lisa’s latest Risk Management and Insurance Review article.

At Lisa Miller & Associates, we have a passion for policy and client success.  Put Our Passion to Work for You – Give Us a Call Today!

Flooding in Kissimmee as Hurricane Ian passes through, September 29, 2022. Courtesy, The Florida Channel

Flooding in downtown Pensacola, Florida, September 16, 2020. Courtesy, Complete Inc., Pensacola, FL

King Tide flooding along the 8000 block of Crespi Blvd in Miami Beach, October 19, 2020. Courtesy, Alex Harris, Miami Herald


Read More about Lisa Miller’s 25 years of disaster insurance and recovery field and policy experience

Click here for a comparison of private rates to NFIP Florida rates


Click here to read about private flood insurance savings in NJ & NY


As host of The Florida Insurance Roundup podcast, Lisa regularly features topics on resiliency, flood insurance risk, and the need to encourage a vibrant private marketplace.

Listen to Dynamic Duo: Ian Hit Hard podcast (May 2023)

Listen to Hurricane Ian: Was the Damage Flood or Wind? podcast (October 2022)

Listen to Our Cities Are Flooding podcast (July 2020)

Listen to Making the Call on Flood Insurance podcast (November 2019)

Listen to National Flood Insurance Reform podcast (December 2017)

Listen to Growing Florida’s Private Flood Market – Part 2 podcast (July 2017)

Listen to Growing Florida’s Private Flood Market – Part 1 podcast (June 2017)

Listen to Beating Back Flood Rates podcast (March 2017)

Lisa’s Blog: Ian Repair vs. Rebuild Reaches Crisis Point as FEMA Eliminates Flood Discounts for Violations (April 11, 2024)
Lisa’s Blog:
Private Flood Insurance Rising as Federal Ebbs (October 9, 2023)
Lisa’s Blog:
Hurricane Ian Recovery Update: Damage could top $113 billion (March 23, 2023)
Lisa’s Blog: Florida’s Floody Mess: Who Pays? December 1, 2022
Lisa’s Blog: FEMA Flood Insurance Rates Show Little or No Increase for Florida Policyholders, April 11, 2022
Lisa’s Blog:
Risk Rating 2.0 Begins, October 6, 2021
Lisa’s Blog:
Blue-Green Algae Turning Deadly, July 28, 2021
Lisa’s Blog: Florida Leads in Avoided Losses in FEMA Building Codes Study, January 6, 2021
Insurance Journal: Urban Flooding Is On The Rise, So What Can Be Done? August 6, 2020, by Lisa Miller
Lisa’s Blog: Nuisance Flooding Becoming Worse: 2 of 15 Florida tide stations set records, July 21, 2020
Lisa’s Blog: A Disaster Resilience Framework: Investing now to pay less later, November 10, 2019
Lisa’s Blog: New Miami Zoning Tackles Flooding, While NFIP Rate Plan Challenged, April 11, 2019
Risk Management and Insurance Review: Two New Developments Hold Promise for the Private Flood Insurance Market, March 6, 2019, by Lisa Miller
Lisa’s Blog: Exporting Florida’s Model Flood Laws, July 24, 2018
Lisa’s Blog: The Flood Coverage Gap & FEMA’s Aspirations, June 18, 2018
Lisa’s Blog: Changes Coming to the Flood Insurance Marketplace, March 29, 2018
Lisa’s Blog: Rising Sea Levels a Fact in Florida for Now: Legislative Action Underway, August 16, 2017
Lisa’s Blog: Florida’s Private Flood Market Nearly Doubles While National Flood Insurance Reform Makes Bipartisan Headway in Washington, July 6, 2017

Startling Statistics:

  • Nearly 60% of Floridians who live in flood hazard zones have no flood insurance
  • The other 40% have purchased 1.75 million NFIP policies, paying $982 million in premiums as of June 2019, covering nearly $439 billion in property value.
  • NFIP rates rose an average 7.3% in 2019 – following rate increases of 18%-25% in recent years – and are expected to rise again in 2020 by 11% for those not paying the full risk rate.  Some properties will see larger increases as part of a risk-rating “redesign” now scheduled for October 2021.
  • The Tampa Bay area is the third most at-risk area in the country for flood, with almost 460,000 homes at risk from tidal storm surge from the Gulf of Mexico and Tampa and Hillsborough Bays. The cost to rebuild those homes is estimated at nearly $81 billion.

Lisa testifying about flood mitigation programs before a legislative committee (October 2017)

Lisa Miller advocating for a Private Flood Insurance Model Law at the National Council of Insurance Legislators (NCOIL) Special Committee on Natural Disaster Recovery, July 11, 2019




Lisa presenting mitigation and resilience strategies during a panel discussion at the National Flood Conference (June 2018)





Media Coverage of LMA Efforts on Private Flood Insurance & Mitigation (Resilience)

  • Lisa Miller, a veteran Florida political consultant and former state insurance regulator, said the burden of rising costs shouldn’t trump the need to ensure that Lee County homes are resilient to future disasters. “When I hear someone tell me they don’t want to pay $12,000 a year, I remind them, ‘We live in Florida,’” she said. “Our catastrophe risk is higher than almost anywhere in the world. What matters is, the homes that were repaired when they should have been torn down and rebuilt — will they withstand the next storm? That’s the question.”  FEMA is making an example of this Florida boomtown. Locals call it ‘revenge politics.’, Grist Magazine, April 16, 2024
  • “It’s one of the saddest parts for me,’’ he said in a recent interview on the Florida Insurance Roundup podcast, “If we don’t harden our communities or retreat and move them away from these intense events, we will repeat what we’ve seen here five, 10, 20 years down the road.”  Has Florida learned from its past hurricane mistakes? Some experts say no, Miami Herald, June 1, 2023
  • Lisa Miller, former Florida Deputy Insurance Commissioner, said flood coverage needs to be extended in most policies in order to cover losses. “Water does not know how to stop at a line on a map,” Miller said. “They believed they were never going to flood, and they often believe that because they are living in a certain area that a map tells them that they are not going to flood.”   Florida Gov. DeSantis Announces Special Session on Property Insurance and Victims of Hurricane Ian, WKMG-TV News 6, Orlando, October 20, 2022
  • “It’s becoming clearer that flood, rather than wind claims, are going to drive losses in Florida,” former Florida deputy insurance commissioner Lisa Miller posted late last week.  Video Shows Ian Storm Surge Devastated Part of Florida; Losses Mounting, Insurance Journal, October 3, 2022  
  • “FEMA’s Risk Rating 2.0 Florida Profile shows that nearly 96% of current policyholders’ premiums will either decrease or increase by $20 or less per month. Roughly two-thirds of policyholders with older pre-FIRM homes, pre-1970s, will see a premium decrease.”  Flood Insurance Risk and Rates, Insurance NewsNet, April 17, 2022
  • “It’s the boldest step in the right direction to help consumers in this country, it’s like nothing I’ve ever seen,” said insurance consultant Lisa Miller, a former deputy insurance commissioner in Florida. “It may be painful for some, but the long-term effect of what FEMA is trying to do is transformational.” More Accurate NFIP Rates Open Floodgates for Private Coverage, Property Insurance Report, November 22, 2021
  • “I applaud NFIP for saying we can’t keep running this thing like a government program,” Tallahassee-based flood insurance consultant Lisa Miller said. “We’ve got to run it like an insurance company.” Miller, the former deputy insurance commissioner in Florida, said the FEMA program is catching up to how private insurers determine risk. They are trying to make the rates right to encourage the private market,” Miller said. “The way to make them right is to do what insurance companies use. Use catastrophe models, actuarial principles, rate the risk for what it is, proper mitigation. All those kinds of things that insurance companies do every day.”  “It’s going to go up, but it’s not going to go up 300 percent, the most it can go up is 18 percent,” Miller said.  How FEMA’s Overhauls of Flood Insurance Rates Could Impact You, Spectrum News 13 and Bay News 9, June 1, 2021
  • Florida’s former Deputy Insurance Commissioner Lisa Miller advises homeowners to document all damages and review policy coverages before the insurance adjuster arrives. “You have to protect yourself, document what you can so you can have an intelligent conversation with your insurance company when the estimates come in,” she said. Storm Damage Estimate Tops $1 Billion for Florida After Tropical Storm Eta, WFTS-TV, November 16, 2020
  • Lisa Miller and Associates, an insurance industry government relations consulting firm, offered a bird’s-eye view of damages in the Pensacola area in a blog post with drone video taken by Complete Inc., a catastrophe claims appraisal and arbitration services firm. According to the blog, barges anchored in Pensacola Bay wreaked havoc on coastal structures. One barge struck the Pensacola Bay Bridge, causing a portion of the south-bound lane to collapse. Miller said another barge wiped out the 18th hole of a golf course. Claims Journal, September 21, 2020
  • “Lisa Miller is a former Florida Deputy Insurance Commissioner who served as an advisor on passage of Florida’s key laws to encourage the development of a private flood insurance market.” Urban Flooding Is On The Rise, So What Can Be Done?, Insurance Journal, August 6, 2020
  • “Lisa Miller is a former Florida deputy insurance commissioner who now serves as a disaster insurance and recovery expert and CEO of Lisa Miller & Associates.” Viewpoint: Nuisance Flooding Becomes Worse, Claims Journal, July 21, 2020
  • “Lisa Miller, CEO of Lisa Miller & Associates and former Florida Deputy Insurance Commissioner gives us a sneak peek at her Private Flood Insurance Model Law and how she’s campaigning to take it federal.” FloodTalks Podcast, February 25, 2020
  • “This entire industry is moving from yellow legal pads to artificial intelligence,” Miller said. “The parametric insurance concept — all this new technology — for security purposes, is where it’s at.” FEMA Urged to Adopt Parametric Insurance and Blockchain to Address Coverage Gap, Claims Journal, November 21, 2019
  • “It’s not a burden, it’s a responsibility,” Miller said. “When 70% of those in Hurricane Harvey did not have flood insurance, something was missing. Would a conversation with homeowners have prevented that misery?” Advocates Push Model Law for Private Flood, Quibble about Education Mandate, Claims Journal, October 28, 2019
  • “This simple idea is designed not only to allow for consumer protections, but to simplify claims handling and perhaps rectify the wind vs flood debate, with one deductible and one adjuster for the property and flood insurance claim,” Miller said. Growing Private Flood Market Will Test Claim Professionals, Claims Journal, October 14, 2019
  • Canceling the program’s debt would essentially amount to a $20 billion subsidy of flood claim filers, where “taxpayers who were not affected by instances that caused the event are subsidizing those that were.” Bipartisan Flood Insurance Compromise Gets Lukewarm Reception, Bloomberg Environment, June 11, 2019.
  • “The goal is to educate other states’ legislators using language that was tested in Florida.” Spreading Florida’s model laws nationwide, by Lisa Miller, Property Casualty 360, August 20, 2018
  • “With Congress once again kicking the can down the road on needed reforms to the National Flood Insurance Program (NFIP) until its next expiration on Nov. 30, the time is ripe for the private insurance market to step up and play a greater role in providing Americans needed flood coverage.” Op-Ed: Florida’s flood laws can be a nationwide model, Miami Herald, August 14, 2018
  • “While Congress works on various reforms to the National Flood Insurance Program (NFIP), the time is ripe for the private insurance market to step up and play a greater role in providing Americans needed flood coverage.” Lisa Miller Commentary: How Florida’s Flood Insurance Model Could Work Nationwide, Insurance Journal, August 1, 2018
  • “They want people talking about impact windows at their next party,” said Lisa Miller, an insurance industry consultant and one of FAIR’s earliest supporters. “They want homeowners competing not to see who can get the fanciest granite countertops but who will be the first to install hurricane-resistant roof straps and asphalt shingles.” Miller said she looks forward to seeing what Neal and Handerhan can accomplish with the FAIR Foundation’s storm preparedness goals. “Their mission is to make mitigation as cool as Starbucks,” she said. We All Need To Be Storm Preppers, Insurance Watchdog Group Urges, Sun-Sentinel, January 26, 2018
  • “Models are important because the NFIP and parent FEMA don’t use models, they use only maps,” said Lisa Miller, a former Florida Deputy Insurance Commissioner. “But models help differentiate the flood risk between a property owner in Zone X with mitigation measures versus another person in Zone X without mitigation and insurance premiums are being priced accordingly and more reasonably by the growing number of private flood insurers entering the marketplace. Consumers are benefiting,” said Miller. Flood insurers in Florida have doubled thanks to technology, Intelligent Insurer, July 20, 2017

Other Resources

LMA Newsletter articles & others dedicated to coverage of flood insurance & resiliency