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Florida’s Economy Going Into 2026

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Mixed indicators, optimism

Florida state revenue estimates are up, unemployment continues to grow, economic growth appears to be slowing down to pre-pandemic norms, but optimism abounds with both consumers and business owners moving into the new year.  It’s all in this week’s Florida Economy News.

General Revenue Forecast: Citing economic uncertainty in the national economy that is expected to dampen the impact of burgeoning state sales tax revenue,  Florida’s Revenue Estimating Conference on Friday still added $502.5 million to the current 2025-2026 fiscal year and $70 million to its revenue estimates for the 2026-2027 fiscal year that begins July 1.  Preliminary state budget proposals by the legislature are expected in the next few weeks, with a final spending plan for the next fiscal year by session’s end.  The new revenue estimates got a large bump from sales-tax revenue, up $584.5 million in this fiscal year, and up $226.8 million for the next fiscal year.  But the impact that federal tariffs will have on state corporate income tax revenue remains uncertain – specifically whether corporations will absorb the cost of tariffs or pass it along to consumers.   There’s also uncertainty about how the Federal Reserve will handle interest rates, which impacts the forecast on state earnings from investments, which the conference increased by $114 million for this fiscal year and $29.3 million for the next year.  The conference report also noted “continued deceleration in construction and real estate as well as slowing in tourism growth.”

Florida Jobless Rate Up Again: This past December an estimated 486,000 Floridians qualified as unemployed from a larger workforce of 11.2 million people, landing at a 4.3% jobless rate for the state.  That compares to a national December rate of 4.4%, down from 4.5% in November.  Florida’s number is up from 4.2% in November, 3.9% in September, and 3.8% in August; and up almost a whole percentage point from December 2024’s 3.4% rate.  This is the highest jobless rate for the state in more than four years, even with over 75,000 jobs added in the past 12 months.  The report showed job losses in trade, transportation and utilities, while job gains were seen in education and health services, leisure and hospitality, and financial activities.

Sunshine State Growth Slowing: With an economy valued at $1.76 trillion, Florida is projected to have continued substantial economic growth through 2026, but the rate may be closer to pre-pandemic levels, according to a Florida TaxWatch forecast.  While COVID-19 brought droves of new residents into the state, the report predicts a more modest increase of 2.5 million residents between now and 2034, to a population of about 25.9 million.  Higher costs (housing, insurance, taxes) and other pressures are cited for the slow-down.  Both total employment and unemployment are expected to rise with the continued growth, a trend also reflected on the county level, where 60 of the 67 counties have gained employment relative to their pre-pandemic peak in February 2020.  In a similar vein, wages and spending capacity are expected to rise and taper off over the next several years.  Likewise, Florida’s world-famous tourism, which hit a peak of almost 143 million visitors in 2024, is forecast for a slower projected growth of 0.8% in 2026, and then tapering off.  TaxWatch projects state GDP will grow, but just not at the breakneck speeds we’ve become accustomed to – expected to rise 2.3% in 2026 and then slow to 1.9% growth by 2034.

A Cautious Optimism: While Florida consumer optimism showed a marked increase from 72.5 in November to 74.9 points in December, sentiment is down 12 points from January 2025.  Hector H. Sandoval, director of the Economic Analysis Program at the University of Florida’s Bureau of Economic and Business Research, attributes the fluctuations to a changing landscape – namely significant policy changes (especially regarding trade), a long federal shutdown, interest rate cuts, and the constant inflationary pressures.  As Floridians adjust to the bumpy road, their expectations for this new year are up in many categories, including personal finances and U.S. economic conditions.  The exception: women, people under 60, and those with under $50,000 in annual income.  JPMorganChase’s Business Leaders Outlook survey shows a similar sentiment among Florida business owners, with 67% anticipating profit growth in the coming year.  Across the nation, 44% of those surveyed are generally optimistic about the economy, showing a rebounding positivity regarding market forces after a drop last summer.

See you on the trail,
Lisa

LMA Newsletter of 1-26-26

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Tags: Consumer Sentiment, Florida economy, General Revenue, Growth, Unemployment

“Lisa, thank you for sending your newsletter to me. It keeps me up with news I can use. I hope all is well with you and wish you continued success.”

George E. Kelly, Jr.
GK Consulting LLC
Hartford, CT

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Lori Hall, Business Development Manager
Haag

“A high-profile attempt to undo recent litigation reforms that helped stabilize the insurance market was successfully defeated. We’re grateful to trusted experts like Lisa Miller (former Florida Deputy Insurance Commissioner, now one of the state’s top insurance advocates) for providing ongoing updates during every legislative session.”

Whitney Ricci, President & Founder
Ricci Insurance Group
Jacksonville, FL

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Jeffrey Karam, CPCU
Bradenton, FL

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Frank Messersmith, former Florida state representative, 1980-1990

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Cynthia Scott, President
University Insurance Group
Davie, FL

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Laurie Rasberry, Chief Claims Officer
Acorn Claims
Prosper, Texas

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Dan Brown, Sr., President
Brown and Brown Insurance
Orlando, FL

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Rivers H. Buford, III, Veteran Florida legislative and regulatory leader, retired

“Congrats on your 17- year anniversary at Lisa Miller & Associates®!  You have created an awesome legacy and helped numerous companies, agents, and clients!  Enjoy listening to your podcasts and reading your newsletter!  Best way to keep up with what is happening in the FL insurance world.”

William McArthur, VP of Claims
Claims Adjustment Group (CAG)

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Bill Wilson, former PURE SAC Chair
PURE Insurance Company

“Lisa this is another great newsletter, and we appreciate the time and energy you put into these informative updates – you are on top of these topics!”

Mike Graham, CEO
Smart Vent Products, Floodproofing.com, & Risk Reduction Plus
Juno Beach, FL

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Adam Marmelstein, Director of Agency & Market Services

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John Burkholder, Principal
Municipal Partners, LLC
2016 Public Risk Manager of the Year

“Hello Lisa, EXCELLENT articles! I love your newsletter. Already shared with my office!”

Ana Regina Myrrha, Agency Principal
American Insurance Point
Orlando, FL

“Great article on Risk Rating 2.0!”

Austin Perez, Senior Policy Representative for Federal Housing, Valuation, Insurance and Commercial Issues
National Association of Realtors
Washington, D.C.

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Rebecca Leadbeater, Regulatory Compliance Analyst
Frank Winston Crum Insurance
Clearwater, FL

“Keep up the great work, Lisa! I enjoy your updates!”

John Askins, Former Director
Florida Department of Financial Services, Division of Insurance Fraud

“Your newsletter is fabulous!  I greatly appreciate the topics you expose, so that insurance professionals like myself can keep up with the latest events that affect the public we serve and ourselves.”

Cynthia Hoehn, Independent Property & Casualty Personal Lines insurance agent
Clermont, FL

“Lisa Miller is a true champion for the insurance industry, with her regular updates! We appreciate all you do and keeping us up to date on priority issues!”

Gillian Lloyd, Account Executive
Zywave
Milwaukee, WI

“Thank you for the information. I enjoy the info that you share and in turn, I share with my daughter and her husband. Sending love and best wishes to you!”

Paula, lifelong hometown of Plant City pal

“Keep informing and fighting!”

Mary Ann Medina, VP Client Partnerships
Charles Taylor
Lake Mary, FL

“Thank you, Lisa, for your tireless work on behalf of the industry and the citizens of Florida. This post is incredibly comprehensive and helpful. Stay safe my friend.”

Mel Russell, President & CEO
Russell Insurance Consulting
St. Petersburg, FL

“Wow, what a great picture and worth a thousand words! I’ve been reading/listening religiously to your newsletters/podcasts. They’ve been a tremendous source of information. Thank you!”

Austin Perez, Senior Policy Advisor
National Association of Realtors®
Gulf Breeze, FL

“I do not know how to say in words the heartfelt thankfulness that you took the time to listen to me, heard me, and then TOOK action to get something done after the long emotional and FINANCIAL struggle with…the hardship of paying upfront for all the repairs from Hurricane Sally. I cannot say enough of how I appreciate you, your attitude of wanting to help people and the next step to actually take action to do something is amazing.”

Ramona Speer, Realtor®
Gulf Breeze, FL

“What a great outreach and platform. God Bless.”

Ken Donohue, Former Inspector General
U.S. Department of Housing and Urban Development (HUD)

“Thank you for all you do for the industry and the Verisk team. We are forever grateful and excited for the future. Getting your insight in my inbox is exactly what I need!”

John Haddad, Director of Product - XactAnalysis
Verisk Claims

“Another great Newsletter on Florida industry this week.  Your service and advocacy in Florida is very important to keeping me updated and apprised of the Florida insurance laws, trends and overall environment.  Something similar is very much needed in Louisiana, too.”

Jennifer Tedesco, Esq., Claims Director
Pharos Claims Services
Orlando, FL

“Lisa is a wealth of knowledge and produces some very useful content. I read her newsletter every week, it has great content, and I learn a lot. Thank you for being such an advocate Lisa and educating all of us.”

Tim O’Keefe, Director
KW Property Management & Consulting
Fort Lauderdale, FL

“Thank you Lisa for staying on top of, as well as advocating, for Florida residents and legislative reform. Your newsletters are very informative and enjoy reading the points of view.”  

Shawna Miller, Sr. Claims Quality Assurance & Compliance Manager
Florida Peninsula Insurance Company
Jacksonville, FL

“Wow, what a dazzling amount of expertise and content, Lisa! You continue to amaze after 40-years of being amazing. Your newsletter is extraordinary. Congratulations!”

D. Joel Whalen, Associate Professor
DePaul University Kellstadt Graduate School of Business & Past President, Association for Business Communication

“Lisa is truly an insurance industry dynamo who operates her business with integrity and zealous representation. She is the person that legislators call upon when they have questions regarding necessary insurance reforms. Lisa is a tireless advocate for the protection of all Floridians and their property.”

Greg Holder, Retired Judge and Attorney
Zinober Diana & Monteverde P.A.
Tampa, FL

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