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‘Improving Financial Conditions’ for Florida’s Property Insurance Market

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Legislative reforms’ impact ‘simply irrefutable’

Florida’s property insurance market continues its rebound, reflecting improving financial conditions, as more carriers join the market; Citizens Property Insurance policy count drops below 800,000 amid other encouraging signs; plus a rare rate hearing for a Florida reciprocal insurance company.  It’s all in this week’s Property Insurance News.

Improving Market: Gallagher Re is out with its 2024 Florida Market Watch report, a very comprehensive look at how the state’s property insurance market made out last year.  The report looks at market performance across three main subgroups: Florida Specialists (domestic, Florida-based carriers), Citizens Property Insurance, and ANTSP (Allstate, Nationwide, Travelers, State Farm, and Progressive).  “In 2024, market dynamics reflected improving financial conditions for Florida-focused insurers alongside notable shifts in premium and surplus trends,” per the report.  Florida Specialists reported a net underwriting gain of $235.6 million and an after-tax net income of $537.1 million.  All subgroups, other than Citizens, saw growth in direct premium written in comparison to 2023.  Factoring in Citizens, the report notes while the market posted a net underwriting loss of $730.5 million, it still had positive net income of $177.2 million in 2024.  Total direct premium increased 9.6% from 2023, attributed to rate adjustments and growing policy count.  Surplus grew by 7% to $13.1 billion.

Florida Insurance Commissioner Michael Yaworsky, in a Friday news release announcing that two more insurance companies have joined the market, wrote “Our market is becoming more and more competitive, and we continue to see great progress in rate requests with over 120 residential filing requests for rate decreases or 0% increases so far this year.”  A total of 14 new companies have joined the market since the winter 2022/2023 legislative reforms.  Yaworsky noted that according to three recent publications (S&P Global, Insurance Information Institute and Lending Tree), Florida had the lowest average homeowners rate increase in the nation in 2024, with an average statewide increase of only 1%.

Citizens Depopulating: Another sign of Florida’s private market growth is the depopulation of the state-created Citizens Property Insurance.  Its policy count has dropped to under 800,000 for the first time in four years, with 770,592 policies as of June 20, a 36% drop from this same time last year.  That figure is 43,000 fewer policies than the week before, due to the June depopulation take-out of policies by private carriers.  Citizens’ market share has shrunk from a high of 17% in Q3 of 2023 to just 9% today.  Citizens President & CEO Tim Cerio told its board last week that they are now forecasting to end 2025 with just under 654,000 policies and $255 billion in total insured value.  He provided insightful Citizens’ and Florida industry metrics on depopulation, rates, premiums, litigation, net income, and net underwriting gain, with data that “is just simply irrefutable that the reforms passed have had a tremendous impact on improving this market.” 

You can read more in our full LMA report on the board meeting here, including progress on its new clearinghouse for policies, and its recently begun dispute resolution program through the Florida Division of Administrative Hearings (DOAH) that the Board just extended to commercial policies.

Rate Hearing: Trusted Resource Underwriters Exchange (TRUE), a reciprocal insurance company originally established by American Family in 2020 went before Florida regulators in a June 17 rate hearing.  TRUE is seeking a statewide average 31.5% increase in its Homeowners Multi-Peril (HO-3) and a 0% increase in its HO-5 Homeowners Multi-Peril, impacting 4,646 policies.

The company’s representatives admitted that TRUE hadn’t made an annual filing with regulators since 2022 due to changes in management and that “unfortunately found ourselves significantly behind in rate adequacy,” per its CEO.  Its big increase “was driven largely by hurricanes and reinsurance costs.”  Representatives faced direct questions on non-compliance with Florida insurance law and their knowledge of components of a rate filing.  You can read more in our full LMA report on the rate hearing here.

LMA Newsletter of 6-30-25

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Tags: Alternative Dispute Resolution, Citizens Property Insurance Corporation, Financial Stability, Financial Strength of Property Insurers, Florida Division of Administrative Hearings, Florida Homeowners Insurance Market, Florida Hurricanes, Florida insurance rates, Florida Property Insurance, Gallagher Re, Insurance Litigation, Michael Yaworsky, Reinsurance, Tim Cerio, Trusted Resource Underwriters Exchange, Underwriting Losses

“Thank you, Lisa, for your tireless work on behalf of the industry and the citizens of Florida. This post is incredibly comprehensive and helpful. Stay safe my friend.”

Mel Russell, President & CEO
Russell Insurance Consulting
St. Petersburg, FL

“Lisa, you will always be a public servant and your newsletters have shared valuable information to many. These newsletters are not five minute follow up reports. You’ve been to these disasters first hand and understand people lose everything and the elderly are the most vulnerable. It’s truly sad. Thank You for being sincere, when most are looking for ratings.”

John Greer, retired from construction, Plant City

“Wow, what a great picture and worth a thousand words! I’ve been reading/listening religiously to your newsletters/podcasts. They’ve been a tremendous source of information. Thank you!”

Austin Perez, Senior Policy Advisor
National Association of Realtors®
Gulf Breeze, FL

“Lisa is truly an insurance industry dynamo who operates her business with integrity and zealous representation. She is the person that legislators call upon when they have questions regarding necessary insurance reforms. Lisa is a tireless advocate for the protection of all Floridians and their property.”

Greg Holder, Retired Judge and Attorney
Zinober Diana & Monteverde P.A.
Tampa, FL

“I do not know how to say in words the heartfelt thankfulness that you took the time to listen to me, heard me, and then TOOK action to get something done after the long emotional and FINANCIAL struggle with…the hardship of paying upfront for all the repairs from Hurricane Sally. I cannot say enough of how I appreciate you, your attitude of wanting to help people and the next step to actually take action to do something is amazing.”

Ramona Speer, Realtor®
Gulf Breeze, FL

“Hello Lisa, EXCELLENT articles! I love your newsletter. Already shared with my office!”

Ana Regina Myrrha, Agency Principal
American Insurance Point
Orlando, FL

“Thank you for all you do for the industry and the Verisk team. We are forever grateful and excited for the future. Getting your insight in my inbox is exactly what I need!”

John Haddad, Director of Product - XactAnalysis
Verisk Claims

“Thank you for the information. I enjoy the info that you share and in turn, I share with my daughter and her husband. Sending love and best wishes to you!”

Paula, lifelong hometown of Plant City pal

“Great article on Risk Rating 2.0!”

Austin Perez, Senior Policy Representative for Federal Housing, Valuation, Insurance and Commercial Issues
National Association of Realtors
Washington, D.C.

“Thank you Lisa for staying on top of, as well as advocating, for Florida residents and legislative reform. Your newsletters are very informative and enjoy reading the points of view.”  

Shawna Miller, Sr. Claims Quality Assurance & Compliance Manager
Florida Peninsula Insurance Company
Jacksonville, FL

“Lisa Miller is a true champion for the insurance industry, with her regular updates! We appreciate all you do and keeping us up to date on priority issues!”

Gillian Lloyd, Account Executive
Zywave
Milwaukee, WI

“Lisa, thank you for sending your newsletter to me. It keeps me up with news I can use. I hope all is well with you and wish you continued success.”

George E. Kelly, Jr.
GK Consulting LLC
Hartford, CT

“I really do enjoy your newsletter – it is fantastic for the insurance industry in Florida.”

Bill Wilson, former PURE SAC Chair
PURE Insurance Company

“Wow, what a dazzling amount of expertise and content, Lisa! You continue to amaze after 40-years of being amazing. Your newsletter is extraordinary. Congratulations!”

D. Joel Whalen, Associate Professor
DePaul University Kellstadt Graduate School of Business & Past President, Association for Business Communication

“Just a quick note to let you know how much I have appreciated your newsletter over the years and the assistance they offer for those in the field of claims. We depend on the information more than you will ever know!”

Laurie Rasberry, Chief Claims Officer
Acorn Claims
Prosper, Texas

“Just a quick note to say I always enjoy reading your newsletter. I have found many occasions to share it with family and friends who can’t understand why their insurance is expensive, as well as fellow employees. It is a great source of information in general, and especially helpful during the hectic times when work requires that I focus more narrowly on the task at hand, as it helps me keep sight of the big picture.”

Adam Marmelstein, Director of Agency & Market Services

“Keep informing and fighting!”

Mary Ann Medina, VP Client Partnerships
Charles Taylor
Lake Mary, FL

“The great thing about reading your newsletter Lisa, is that I can 100% trust that the info in it is completely accurate. Thank you for the time that you invest in this newsletter to keep everyone informed on new things going on in the industry.”

Lori Hall, Business Development Manager
Haag

“Another great Newsletter on Florida industry this week.  Your service and advocacy in Florida is very important to keeping me updated and apprised of the Florida insurance laws, trends and overall environment.  Something similar is very much needed in Louisiana, too.”

Jennifer Tedesco, Esq., Claims Director
Pharos Claims Services
Orlando, FL

“Congrats on your 17- year anniversary at Lisa Miller & Associates®!  You have created an awesome legacy and helped numerous companies, agents, and clients!  Enjoy listening to your podcasts and reading your newsletter!  Best way to keep up with what is happening in the FL insurance world.”

William McArthur, VP of Claims
Claims Adjustment Group (CAG)

“I absolutely loved your AM Best Interview – watched it twice! You have always been so impressive and inspiring to the insurance profession. The interview packed so much information into just a few minutes. Thanks for sharing. Please don’t stop, we all enjoy your insight.”

John Burkholder, Principal
Municipal Partners, LLC
2016 Public Risk Manager of the Year

“I really like your newsletter. It’s informative and to the point, even to the layperson. You are absolutely an asset to your industry. Keep it up please!”

Rivers H. Buford, III, Veteran Florida legislative and regulatory leader, retired

“Keep up the great work, Lisa! I enjoy your updates!”

John Askins, Former Director
Florida Department of Financial Services, Division of Insurance Fraud

“Just wanted to say that I thoroughly love your newsletter. It’s is always informative and insightful to the ins and outs of our industry.  You are an inspiration and an important asset in the insurance world.  Keep up the great work!” 

Cynthia Scott, President
University Insurance Group
Davie, FL

“Lisa this is another great newsletter, and we appreciate the time and energy you put into these informative updates – you are on top of these topics!”

Mike Graham, CEO
Smart Vent Products, Floodproofing.com, & Risk Reduction Plus
Juno Beach, FL

“Lisa is a wealth of knowledge and produces some very useful content. I read her newsletter every week, it has great content, and I learn a lot. Thank you for being such an advocate Lisa and educating all of us.”

Tim O’Keefe, Director
KW Property Management & Consulting
Fort Lauderdale, FL

“What a great outreach and platform. God Bless.”

Ken Donohue, Former Inspector General
U.S. Department of Housing and Urban Development (HUD)

“Lisa, I was delighted to get your newsletter. It is very professional and a great read about what’s going on. It was good to see you doing the things you’ve always done so well. You were always a great source of input when I was in the Capitol and glad to see you are still providing such great assistance.”

Frank Messersmith, former Florida state representative, 1980-1990

“A high-profile attempt to undo recent litigation reforms that helped stabilize the insurance market was successfully defeated. We’re grateful to trusted experts like Lisa Miller (former Florida Deputy Insurance Commissioner, now one of the state’s top insurance advocates) for providing ongoing updates during every legislative session.”

Whitney Ricci, President & Founder
Ricci Insurance Group
Jacksonville, FL

“I have followed your weekly newsletter and podcasts and now have a full appreciation for what you bring to this industry.  You are an inspiring force, plain and simple.  I wanted you to know that you make a difference.  Thank you for all you do!”

Jeffrey Karam, CPCU
Bradenton, FL

“Your newsletter is fabulous!  I greatly appreciate the topics you expose, so that insurance professionals like myself can keep up with the latest events that affect the public we serve and ourselves.”

Cynthia Hoehn, Independent Property & Casualty Personal Lines insurance agent
Clermont, FL

“I wanted to write to tell you that this newsletter is the best in the industry. I look forward to it every week! Thank you for all that you do.”

Rebecca Leadbeater, Regulatory Compliance Analyst
Frank Winston Crum Insurance
Clearwater, FL

“You are under-thanked and under-appreciated for all the work you do for our industry but I’m one guy who really appreciates the information you gather and share.  Many times I pass it along to my clients. Many thanks.”

Dan Brown, Sr., President
Brown and Brown Insurance
Orlando, FL

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