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New Measures Introduced to Incentivize Flood Insurance

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Fort Myers Beach making progress on lost flood discounts

Bills filed in Congress would provide a tax break for those buying flood insurance, in a move to improve nationwide flood coverage, plus FEMA touches down in Fort Myers Beach for a visit that could restore residents’ lost federal flood insurance discounts.  It’s all in this week’s Flood Digest.

Flood Insurance Incentives: With flood damage costs rising each year and the recent tragedy in Texas, the ongoing challenge is how to encourage more Americans to purchase flood insurance to protect their homes and belongings.  Florida’s U.S. Senators Ashley Moody and Rick Scott have proposed one solution: the Flood Insurance Relief Act, which would allow homeowners to deduct premiums paid on National Flood Insurance Program (NFIP) or private flood insurance policies from their federal taxes.  The tax deduction would apply to anyone making up to $200,000 in annual income or $400,000 for a joint tax return.  Naples Congressman Byron Donalds is championing a companion bill in the House.   “Families shouldn’t have to choose between protecting their homes and putting food on the table, said Scott in a news release.  “I’ve been working on several bills to fix the broken NFIP system and encourage private-sector participation to allow for a more robust, affordable flood insurance market, but we must do more to help families ASAP.”  While a staggering 90% of U.S. natural disasters involve flooding, only 4% of homeowners nationwide have flood insurance.  In Florida, the percentage is 20%.  FEMA reports that the average federal flood insurance policy in Florida costs $865 a year, so a tax deduction could amount to serious savings for homeowners.

Flood Discounts: In Fort Myers Beach, the big issue has been getting off probation and having policy discounts reinstated in the NFIP.  After getting flagged last year by FEMA for unpermitted structures and other rule violations in Hurricane Ian rebuilding, the town got right to work and fixed all their outstanding issues.  While probation was lifted this spring, FEMA representatives conducted a Community Assistance Visit to Estero Island earlier this month to determine if the town is eligible to have its 25% NFIP discount reinstated for its residents.  The agency reviewed over 100 properties and should have a decision by next spring.  In the meantime, as part of the compliance efforts, residents who’ve been temporarily living or operating businesses out of trailers have other deadlines to attend to: by September 23, all temporary use permitted trailers must be removed from Fort Myers Beach or face code violations.  Frustrated residents and local leaders alike remain hopeful that FEMA’s visit spells good news for their community – a light on the horizon to help bring a sense of normalcy and security back to the Florida gem.

LMA Newsletter of 7-28-25

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Tags: 50% Rebuilding Rule, Ashley Moody, Byron Donalds, Community Rating System, FEMA, Flood Insurance, Flood Insurance Relief Act, Flooding, Fort Myers Beach, Hurricane Ian, National Flood Insurance Program, Private flood insurance, Rick Scott

“Lisa is truly an insurance industry dynamo who operates her business with integrity and zealous representation. She is the person that legislators call upon when they have questions regarding necessary insurance reforms. Lisa is a tireless advocate for the protection of all Floridians and their property.”

Greg Holder, Retired Judge and Attorney
Zinober Diana & Monteverde P.A.
Tampa, FL

“Keep up the great work, Lisa! I enjoy your updates!”

John Askins, Former Director
Florida Department of Financial Services, Division of Insurance Fraud

“I really like your newsletter. It’s informative and to the point, even to the layperson. You are absolutely an asset to your industry. Keep it up please!”

Rivers H. Buford, III, Veteran Florida legislative and regulatory leader, retired

“Great article on Risk Rating 2.0!”

Austin Perez, Senior Policy Representative for Federal Housing, Valuation, Insurance and Commercial Issues
National Association of Realtors
Washington, D.C.

“Thank you Lisa for staying on top of, as well as advocating, for Florida residents and legislative reform. Your newsletters are very informative and enjoy reading the points of view.”  

Shawna Miller, Sr. Claims Quality Assurance & Compliance Manager
Florida Peninsula Insurance Company
Jacksonville, FL

“Thank you, Lisa, for your tireless work on behalf of the industry and the citizens of Florida. This post is incredibly comprehensive and helpful. Stay safe my friend.”

Mel Russell, President & CEO
Russell Insurance Consulting
St. Petersburg, FL

“Keep informing and fighting!”

Mary Ann Medina, VP Client Partnerships
Charles Taylor
Lake Mary, FL

“Another great Newsletter on Florida industry this week.  Your service and advocacy in Florida is very important to keeping me updated and apprised of the Florida insurance laws, trends and overall environment.  Something similar is very much needed in Louisiana, too.”

Jennifer Tedesco, Esq., Claims Director
Pharos Claims Services
Orlando, FL

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Gillian Lloyd, Account Executive
Zywave
Milwaukee, WI

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Austin Perez, Senior Policy Advisor
National Association of Realtors®
Gulf Breeze, FL

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Ken Donohue, Former Inspector General
U.S. Department of Housing and Urban Development (HUD)

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Cynthia Hoehn, Independent Property & Casualty Personal Lines insurance agent
Clermont, FL

“A high-profile attempt to undo recent litigation reforms that helped stabilize the insurance market was successfully defeated. We’re grateful to trusted experts like Lisa Miller (former Florida Deputy Insurance Commissioner, now one of the state’s top insurance advocates) for providing ongoing updates during every legislative session.”

Whitney Ricci, President & Founder
Ricci Insurance Group
Jacksonville, FL

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Paula, lifelong hometown of Plant City pal

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Bill Wilson, former PURE SAC Chair
PURE Insurance Company

“I do not know how to say in words the heartfelt thankfulness that you took the time to listen to me, heard me, and then TOOK action to get something done after the long emotional and FINANCIAL struggle with…the hardship of paying upfront for all the repairs from Hurricane Sally. I cannot say enough of how I appreciate you, your attitude of wanting to help people and the next step to actually take action to do something is amazing.”

Ramona Speer, Realtor®
Gulf Breeze, FL

“Just a quick note to say I always enjoy reading your newsletter. I have found many occasions to share it with family and friends who can’t understand why their insurance is expensive, as well as fellow employees. It is a great source of information in general, and especially helpful during the hectic times when work requires that I focus more narrowly on the task at hand, as it helps me keep sight of the big picture.”

Adam Marmelstein, Director of Agency & Market Services

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Ana Regina Myrrha, Agency Principal
American Insurance Point
Orlando, FL

“Thank you for all you do for the industry and the Verisk team. We are forever grateful and excited for the future. Getting your insight in my inbox is exactly what I need!”

John Haddad, Director of Product - XactAnalysis
Verisk Claims

“Congrats on your 17- year anniversary at Lisa Miller & Associates®!  You have created an awesome legacy and helped numerous companies, agents, and clients!  Enjoy listening to your podcasts and reading your newsletter!  Best way to keep up with what is happening in the FL insurance world.”

William McArthur, VP of Claims
Claims Adjustment Group (CAG)

“Just wanted to say that I thoroughly love your newsletter. It’s is always informative and insightful to the ins and outs of our industry.  You are an inspiration and an important asset in the insurance world.  Keep up the great work!” 

Cynthia Scott, President
University Insurance Group
Davie, FL

“You are under-thanked and under-appreciated for all the work you do for our industry but I’m one guy who really appreciates the information you gather and share.  Many times I pass it along to my clients. Many thanks.”

Dan Brown, Sr., President
Brown and Brown Insurance
Orlando, FL

“Lisa this is another great newsletter, and we appreciate the time and energy you put into these informative updates – you are on top of these topics!”

Mike Graham, CEO
Smart Vent Products, Floodproofing.com, & Risk Reduction Plus
Juno Beach, FL

“Lisa is a wealth of knowledge and produces some very useful content. I read her newsletter every week, it has great content, and I learn a lot. Thank you for being such an advocate Lisa and educating all of us.”

Tim O’Keefe, Director
KW Property Management & Consulting
Fort Lauderdale, FL

“The great thing about reading your newsletter Lisa, is that I can 100% trust that the info in it is completely accurate. Thank you for the time that you invest in this newsletter to keep everyone informed on new things going on in the industry.”

Lori Hall, Business Development Manager
Haag

“Lisa, I was delighted to get your newsletter. It is very professional and a great read about what’s going on. It was good to see you doing the things you’ve always done so well. You were always a great source of input when I was in the Capitol and glad to see you are still providing such great assistance.”

Frank Messersmith, former Florida state representative, 1980-1990

“Lisa, you will always be a public servant and your newsletters have shared valuable information to many. These newsletters are not five minute follow up reports. You’ve been to these disasters first hand and understand people lose everything and the elderly are the most vulnerable. It’s truly sad. Thank You for being sincere, when most are looking for ratings.”

John Greer, retired from construction, Plant City

“I absolutely loved your AM Best Interview – watched it twice! You have always been so impressive and inspiring to the insurance profession. The interview packed so much information into just a few minutes. Thanks for sharing. Please don’t stop, we all enjoy your insight.”

John Burkholder, Principal
Municipal Partners, LLC
2016 Public Risk Manager of the Year

“I wanted to write to tell you that this newsletter is the best in the industry. I look forward to it every week! Thank you for all that you do.”

Rebecca Leadbeater, Regulatory Compliance Analyst
Frank Winston Crum Insurance
Clearwater, FL

“Just a quick note to let you know how much I have appreciated your newsletter over the years and the assistance they offer for those in the field of claims. We depend on the information more than you will ever know!”

Laurie Rasberry, Chief Claims Officer
Acorn Claims
Prosper, Texas

“Lisa, thank you for sending your newsletter to me. It keeps me up with news I can use. I hope all is well with you and wish you continued success.”

George E. Kelly, Jr.
GK Consulting LLC
Hartford, CT

“Wow, what a dazzling amount of expertise and content, Lisa! You continue to amaze after 40-years of being amazing. Your newsletter is extraordinary. Congratulations!”

D. Joel Whalen, Associate Professor
DePaul University Kellstadt Graduate School of Business & Past President, Association for Business Communication

“I have followed your weekly newsletter and podcasts and now have a full appreciation for what you bring to this industry.  You are an inspiring force, plain and simple.  I wanted you to know that you make a difference.  Thank you for all you do!”

Jeffrey Karam, CPCU
Bradenton, FL

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